5 Key Principles of MSL interaction with Sales Reps

MSLs are traditionally separated from commercial functions like marketing or sales within pharmaceutical industry. The firewall between MSL team and sales normally helps to prevent inappropriate interactions when for example sales deliberately or not manipulate MSL activities for sales objectives. Some companies will not allow MSLs and reps to be in the room with the physician at

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Is the MSL role understood?

A common theme in my recent conversations with MSLs has been how companies can best organize the activities of medical teams and commercial teams in order build on departmental synergies, while respecting the specialities and boundaries of each team. Morunda Asia conducted an online survey and a number of interviews around this topic, with a

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What You Don’t Know About Communication Can Hurt You

When Morunda consults with a client about the recruiting requirements for a medical science liaison position (MSL), the applicants who have the least success at landing jobs don’t have strong people skills and are ineffective communicators. It is assumed that any candidate seeking a medical career already has sufficient academic qualifications, depending on the position

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The Rising Demand for Medical Science Liaisons

The Medical Affairs Director needed me to find the right kind of talent for a specialized field medical role; Medical Science Liaison (MSL). A key phrase he repeatedly used has since come up in the subsequent discussions I’ve had with Medical Affairs professionals looking for great talent for their teams; “scientific credibility”. Of course, scientific

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The time is now for Medical Affairs

On September 30th, 2013, a panel of Japan’s Health and Welfare Ministry issued an interim report on the manipulation of clinical research data on Diovan, a blood pressure-lowering drug, for Novartis Pharma. Aftershocks of the recent Diovan scandal have reverberated around Japan’s pharmaceutical industry. Quite expectedly, medical affairs (MA) will require strict compliance in medical

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How to persuade an academic KOL?

MSL organization is the interface between corporate functions and external medical and scientific environment. MSLs normally are not directly linked with the goals of commercial organizations, but some expectations of internal stakeholders still influence the MSL’s work. The major company’s expectation from its MSLs is to keep the KOLs engaged and developed. The range of

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7 Essential Considerations about Promotional Material Review and Approval

Promotional material review has become an important topic because of increasing scrutiny of pharmaceutical advertising by Regulatory Authorities, Public and Media across the world. Dissemination of promotional materials and engagement in activities that are promotional in nature is a part of business practice of pharmaceutical and biotechnology companies. Promotional materials target either consumers or health

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10 self-coaching questions MSL should ask and answer to keep growing professionally

According to Pareto rule, it’s possible to get 80% of result with 20% of the effort. Often 20% means having right habits. In order to establish successful habits and consistently achieve professional and personal goals, it’s helpful to adopt some self-coaching behaviours. Self-coaching is a powerful skill set of tools and techniques that any MSL

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